LVMH has closed all physical retail locations across China for its local luxury skjn care brand

source:social media

Cha Ling and shut down its official WeChat account, according to a report published by Jing Daily.

source:social media

The move is said to be part of a wider strategy to sell the brand exclusively via LVMH stablemate, Sephora.

source:social media

Although the official line is, as above, that the brand will now be sold via Sephora

source:social media

Jing Daily attributes the closures to falling traffic as a result of the pandemic

source:social media

not to mention a sense that local brands conceived and owned by western companies

source:social media

dubbed ‘fake guochao’ – aren’t authentic C-beauty brands.

source:social media

LVMH shutters stores for Cha Ling brand

source:social media