Spotify unveiled its 2022 Wrapped campaign — anchored by the much-anticipated year-end personalized recap experience for users

source:social media

Leading the pack once again was Bad Bunny, who for the third year in a row was the most-streamed artist globally on Spotify.

source:social media

The Puerto Rican rapper and singer’s tracks generated more than 18.5 billion streams so far this year on Spotify,

source:social media

and his album “Un Verano Sin Ti” was the No. 1 most-streamed album worldwide this year.

source:social media

Spotify is celebrating Bad Bunny’s accomplishment in various Wrapped 2022 promotions, including in out-of-home billboards and posters in multiple cities inviting fans to find the top-streamed artist in a word search.

source:pintrest

Over the next week, Spotify also will roll out an Easter egg for Bad Bunny on the platform: When users like or tap the heart on one of his tracks

source:social media

it will transform from Spotify’s classic green heart to Bad Bunny’s iconic red heart.

source:pintrest

Taylor Swift was Spotify’s second most-streamed artist overall (and most-streamed female artist of the year), a repeat from 2021.

source:pintrest

Her album “Midnights” notched the No. 4 spot on U.S. most-streamed albums, an impressive feat given that it dropped less than six weeks ago on Oct. 21.

source:pintrest